THE WHAT? Kenvue-owned Neutrogena has named Sydney McLaughlin-Levrone as Brand Ambassador. The Olympic gold medallist will join Chloe and Halle Bailey and Jenna Ortega as spokespeople for the brand.
THE DETAILS The track and field athlete told WWD that Neutrogena was the first skin care brand she ever used. She is tipped to front sun care campaigns for the brand thanks to her outdoors lifestyle.
THE WHY? The appointment chimes with a wider trend that has seen beauty brands branch out from the traditional actors and models to inspirational spokespeople from the realms of sport, music or literature.
Natasha Haubrich, Head of Neutrogena Equity and Strategy told WWD, “Historically, we’ve partnered with actresses and what have you, but realizing that people can be inspired by everyone – by actresses, by athletes, by creators on social – we wanted to find someone who had a lot of qualities that we admire and respect, but is also very relatable.”