THE WHAT? Johnson & Johnson-owned Neutrogena has relaunched its Skin360 App, debuting an improved version at CES in Las Vegas this week featuring new functionality based on key learnings gleaned from the release of its 2018 edition.
THE DETAILS The App’s new iteration combines advanced skin imaging, behaviour coaching and artificial intelligence to empower consumers with actionable, personalized steps to help achieve their skin goals.
At the heart of the app is the brand’s AI Assistant, NAIA, a virtual skin health coach powered by artificial intelligence.
THE WHY? “The next generation of skin care must be tailored to individual needs, concerns and goals as consumers crave a holistic view of factors impacting their skin and they want expert guidance on how to achieve their best skin ever,” said Kerry Sullivan, Vice President and General Manager of Neutrogena at Johnson & Johnson Consumer Health. “The Neutrogena Skin360 App helps bridge the gap in knowledgeable, personalized, science-based skincare and supports users in sticking to a routine that helps deliver their personal skin health goals.”