New Avon has announced plans to relocate its New York corporate headquarters to One Liberty Plaza, 165 Broadway, in Lower Manhattan, moving 400 employees into approximately 91,000 square foot space on two floors of the 54-story tower owned by Brookfield Properties.

The move comes as part of a collaboration with the New York State’s Empire State Development (ESD), with the agency providing the company with performance-based benefits including Excelsior Jobs Program refundable tax credits to support its expansion.

Scott White, Chief Executive Officer of New Avon LLC, said, “As we work to build the best social selling experience for Avon Representatives and consumers, it was important for us to find an emerging and high energy location to inspire our innovative, entrepreneurial culture.
“We were attracted to Lower Manhattan because it is a vibrant and growing area, anchored by the Freedom Tower and the Westfield World Trade Center. This location will embody the Avon of the future, so we’d like to thank Governor Cuomo and the team at Empire State Development for helping us make this exciting move a reality.”

The company will be taking on an open concept to encourage employee collaboration and innovation, with all core enterprise functions, including marketing, merchandising, digital, legal, innovation, finance, human resources and supply chain, expecting to move into the new location by the end of the summer this year.