The Cerberus-owned North American division of direct sales giant Avon, New Avon named its first CEO this week. J Scott White is set to join the company on April 25, 2016.

White joins Avon from Abbott Laboratories where he held the role of President of Abbott Nutrition International. Prior to his role at Abbott, White worked for Procter & Gamble, where he worked across several women’s health and wellness brands over a period of 15 years.

“Scott is a world-class executive whose diverse experience leading successful business turnarounds, building strong brands, setting winning strategies and driving operational excellence provides the unique skill set required to lead New Avon on a path to long-term success,” said Chan W Galbato, Chairman of New Avon.

“Avon’s powerful brand legacy, direct-selling model and important missions — empowering women, supporting incredible causes, such as the fights against breast cancer and domestic violence — are core tenets of this company that I am committed to building and strengthening,” added White.