New Avon has appointed a new President, Social Selling. Betty Palm has been named as the successful candidate, effective immediately.

Palm is charged with transforming the Representative experience, overseeing all aspects of recruiting, training and incentivizing Representatives, as well as providing them with the tools they need to drive a more contemporary, efficient and profitable business.

“Reinvigorating the Representative experience is the key to making New Avon the best social selling company and beauty brand in North America ,” said New Avon CEO Scott White. “By aligning the sales organization under a seasoned direct-selling expert like Betty, we will accelerate decision making and simplify processes. Betty has already had a tremendous impact on New Avon, and I look forward to working with her to empower our Representatives, enhance their ability to serve customers and improve their earnings opportunity.”

As Founder of consulting firm B. Palm Group, Palm has consulted for New Avon for several months. Palm has held key roles at several major companies during her career, including fellow direct sales firm Tupperware.