New Avon taps into LG stable; prepares to launch series of K-beauty collabs

New Avon taps into LG stable; prepares to launch series of K-beauty collabs

The US arm of direct sales firm Avon is set to benefit from access to LG Household & Health’s world-class R&D capabilities. Indeed, New Avon is set to draw on its new owner’s impressive portfolio, unveiling a series of cross-brand partnerships later this year.

Soon-to-launch collaborations include Avon x The Face Shop, which will include new-to-Avon cushion formats for foundation, highlighter and blush as well as exclusive shade ranges’ and Avon x Chi, a hair care range.

“We couldn’t be more thrilled and excited about our new alliance with LG Household & Health,” said Evy deAngelis, Head of Sales Enablement for New Avon. “As a company, Avon has always served two equally important constituencies: passionate consumers and our community of inspirational Representatives. Under the new ownership of LG H&H, known for its pre-eminence in technology and innovation, we’re able to offer our consumers and Representatives an unparalleled slate of new initiatives and product offerings.”

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