Procter & Gamble India has named a new CEO. The US FMCG giant’s Indian division will be headed up by Madhusudan Gopalan, effective April 1, according to a report published by the Economic Times.

Gopalan replaces Al Rajwani, who is due to retire in June and will oversee the transition. Gopalan currently heads up P&G’s Indonesian business.

“P&G is bullish on India and it is a priority market for the parent company. The strategy for India will be to continue the progress we have made towards balanced growth to drive strong shareholder value,” said Gopalan in a statement. “We will raise the bar across everything we do to continue to accelerate sales growth, improve productivity, and empower our organization to deliver sustained, strong performance.”