MAC Cosmetics has teamed up with the late Helmut Newton for its latest beauty collection that focuses on the eyes, lips, and nails.
The campaign uses some of the famously voyeuristic photographer’s work, which is renowned for its highly sexualised images of women. The limited edition collection features a range of eye shadows, mascara, lip gloss, nail varnish. Prices range from $24 to $70 and are available from November.
Helmut Newton Estate’s Worldwide Agent Tiggy Maconochie said, “He liked to push the boundaries of what is acceptable while remaining chic and dynamic. Like Helmut Newton, M∙A∙C pushes boundaries in beauty, gender and beyond. Both are simultaneously modern and classic as well as empowering.”
While James Gager, Senior Vice President/Creative Director, MAC Cosmetics, said, “I have always greatly admired Helmut Newton’s work – the precision and glamour of his images, as well as the strength and elegance of the women that he photographed.
“It is an honour to be able to create a makeup collection that captures his provocative vision in a MAC way.”