UK-based personal care and cosmetics company The Body Shop has reported an expected increase in sales in the Middle East this year thanks to a slew of new product launches.
The company has launched a slew of cosmetic and skincare products into the area such as a new foundation in January and will be releasing a range of natural face masks by the end of the year.
The Body Shop Chairman and Chief Executive Jeremy Schwartz said, “We are looking at a growth of 3 per cent in the cosmetics market in the Middle East [in 2016].
“Many people in the Middle East have money and want to have something more indulgent. What we demonstrated by these premium products is that the customer here is looking for solutions and responding to new ideas.”
Indeed, the Middle East proved successful for the company last year too, when it saw double digit growth in the some markets such as Saudi Arabia and Oman. This growth was driven by the success of both premium and affordable skincare.