Beauty giant Shiseido has created a new Global Travel Retail marketing team in a bid to reflect the priority role of travel retail in the global expansion of its brands. 

Based in Singapore, the new team is said to be aligned with the Group Vision 2020 and is headed up by Global Shiseido Travel Retail Marketing Director Elisabeth Jouguelet-Aparicio. Jouguelet-Aparicio reports to Group Travel Retail President Philippe Lesne. 

The company said in a statement: “Working closely with our travel retail regional teams and as a hub towards our brands’ partners, we aim at further elevating our services and product offering towards an ever more demanding global traveller.
“As the Global Travel Retail team, we aspire to be the beacon for brands by infusing their DNA into regional offices. We relentlessly work towards becoming an innovation hub that provide specialised and value-added services. We commit to acting as the bridge between brands and regions.” 

Such is the company’s dedication to the travel retail channel, the new team has a specific role of dedicated Travel Retail Exclusives Products Manager, undertaken by Constance Raboulin.