A new video by Cut.com has showcased the changing face of beauty in Korea over the past 100 years, giving an incredible insight into the way beauty has undergone many reinventions.

The video shows a Korean woman modelling many looks from the past ten decades, while also highlight the divide between North and South Korea from the 1950s and how this has affected each side’s take on beauty – and a clear distinction between lifestyles.

Many trends were clearly influenced by North America and the West, with many trends having a playful nod to a bygone era.

The video comes as part of the ‘100 Years of Beauty’ series which has previously focussed on beauty trends in other countries such as Iran and the US.