Nigerian e-commerce start-up Podozi has revealed it is currently seeking funding to expand its service beyond Nigeria’s borders.

In an interview with How We Made it in Africa, co-founder Wale Babatunde explained: “We don’t see ourselves as a Nigerian company, but pan-African and we think global. We would look at expanding into other African regions.”

Having secured investment from the Savanah Fund, the duo is now seeking further funds to invest in a smart inventory, marketing and international expansion as well as to improve logistics, reducing delivery times from 24-48 hours to under 12 hours.

The site currently sells products from around 45 international and emerging brands including Lauder stablemates MAC, Estée Lauder and Bobbi Brown as well as Black Opal and Oriflame. The company’s USP is to offer a personal service online via live chat and original digital content to help busy African woman find the right product for them.