Nivea and Eucerin help Beiersdorf report solid growth in 2015

Nivea and Eucerin help Beiersdorf report solid growth in 2015

Personal care juggernaut Beiersdorf has released positive results for 2015 with organic sales growth of 3 percent for both sales and earnings in spite of difficult market conditions.

Figures were bolstered by sales of the much loved Nivea brand, which jumped 4.5 percent last year, while the specialist skin care cream Eucerin also helped boost results, recording a 5.4 percent increase in the same period.

The company also said it was confident of sales growth rising in 2016 by 3-4 percent with a slightly improved EBIT margin. Beiersdorf is also said to be looking for further acquisitions this year in a bid to bolster this growth further.

This year the company, in nominal terms, witnessed a sales increase of 6.4 percent, from €6.285 billion to €6.686 billion. Meanwhile every market achieved organic sales growth, with sales in Europe up 1.3 percent and Russia helping Eastern Europe put on a solid 7.9 percent.

The Americas posted a 8.4 percent growth, with Latin America proving particularly successful with a 10.9 per cent increase while North America posted a 3.9 per cent rise.

Stefan F. Heidenreich, CEO of Beiersdorf AG, says, “Beiersdorf was successful in 2015. Once again, we were able to increase our sales and earnings. We gained market share in our relevant markets and further improved Beiersdorf’s competitiveness and efficiency. Our results in 2015 clearly show that we have made Beiersdorf more resilient and that we continue on a sustainable, profitable growth path even under challenging economic conditions. This is a solid foundation for further economic success in 2016.”

 

 

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