Nivea has confirmed its commitment to supporting Africa’s fashion industry as title sponsor of the recent Accra Fashion Week, held earlier this month.
Nivea’s sponsorship fits well with its parent company’s ambition to grow its business across the continent. The Beiersdorf-owned brand was also title sponsor of Nigerian show Fashion’s Finest Africa last year.
The Accra event was widely hailed as a success with several high-profile celebrities in attendance, including Moesha Elikem, Ama K Abebrese and Nana Akua Addo, according to a report published by Ghana Web.
As part of its sponsorship, the international skin care brand launched a search for a model to front a billboard campaign for Nivea in Ghana.