Nivea has unveiled a new campaign for its Original Lip Care Balm. #UnlockYourSparkle was produced by DigitasLBi and is aimed at encouraging women to celebrate their individual personality, according to a report published by Economic Times’ Brand Equity.

The spot, which stars brand ambassador Parineeti Chopra as six different characters, each one representing a different limited edition of the popular product, is designed to highlight how people with different personalities react to a given situation.

“Nivea Lip Care is known to be the moisture expert around the world and the Original Lip Balm is the core of our assortment. In 2018, we wanted to offer an exciting, attractive limited edition to young consumers – six collectible sparkly outfits with Nivea Classic Original Care inside,” explained Maximilian Wegner, Category Manager – Skin Care, Nivea India.