THE WHAT? Beiersdorf-owned Nivea India has named Ajay Simha as its Marketing Director, effective immediately, according to a report published by the Financial Express.
THE DETAILS A Beiersdorf veteran, Simha has more than a decade of experience across various senior roles at the German personal care manufacturer, most recently as Regional Marketing Manager – Middle East & North Africa.
THE WHY? Neil George, Managing Director, Nivea India told the Financial Express, “We have witnessed Ajay’s journey over the years and are confident of the tremendous experience and deep-rooted understanding he has. He will have a significant role in devising strategies for our launches, continuing the marketing momentum across categories and liaise with key industry players, teams and associates. We wish Ajay the very best for his new role.”