THE WHAT? Nivea Men India now holds a Guinness World Record for the ‘Most People Washing Their Face Online Simultaneously’, according to a report published by Afaqs!.
THE DETAILS Some 119 Indian men took part in the live stream, washing their faces with the recently launched Nivea Men Acne Face Wash for a minute.
“We are excited to receive this certification from Guinness World Records,” Sachin Killawala, Marketing Director, Nivea India told Afaqs!. “This global recognition strengthens our commitment to Nivea Men’s mission of making skin care easier and quicker. This accomplishment, especially in such unprecedented times, showcases that nothing can stop us from trying to make our customers happy with the best of skin care products.”
THE WHY? With many regions still subject to stay home orders, many brands are using digital platforms in novel ways to reach their target audiences. The Guinness World Records feat helped amplify the awareness of the Beiersdorf-owned brand’s latest products.