Nivea launches eco-friendly soap refills

Nivea launches eco-friendly soap refills

THE WHAT? Beiersdorf-owned Nivea has ushered in a refillable hand soap system. The Nivea Ecorefill includes a bottle made from recycled material, designed expressly to be reused, as well as a refill tab.

THE DETAILS Priced accessibly and available in three different scents, Lemongrass, Cotton Flower, and Hibiscus & Honeysuckle, the tabs are designed to be mixed with water at home.

THE WHY? Beiersdorf announced a commitment to sustainable packaging back in 2019 as part of its CARE+ corporate strategy, pledging that 100 percent of its packaging will be recyclable, compostable or reusable by 2025.

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