Nivea India has launched new product Nivea Men Body Deodorizer for the Indian market.

The product aims to replace the use of talc and perfumes, which are commonly used among Indian consumers to combat body odour. The Nivea Men Body Deodorizer claims to improve upon traditional deodorizing techniques by offering a longer-lasting deodorizing affect.  

Rakshit Hargave, Managing Director of Nivea India, commented, “We have been a pioneer in innovation in the deodorant spray category. With this new product, we are focusing on the consumer’s basic need of body odour control. Our products are designed to do just as they promise — work on the skin for effective results.”

The launch was supported by Bollywood actor Arjun Rampal.

In March, Nivea India expanded its range of deodorants for women with the launch of Nivea Whitening Talc Touch.