NIVEA Launches “Proud In Your Skin” Campaign with PFLAG National

THE WHAT?  NIVEA has launched the “Proud In Your Skin” campaign, in partnership with PFLAG National. This initiative celebrates diversity, advocates for equity and inclusion, and fosters meaningful connections through the power of care.

THE DETAILS  Key elements of the campaign include personal narratives from LGBTQ+ individuals and allies, influencer partnerships, active engagement with the #NIVEASquad community, and a social call-to-action using #ProudInYourSkin. Additionally, a limited-edition Pride NIVEA Creme Tin will be available on Amazon and select Walgreens nationwide, with proceeds supporting PFLAG National’s mission and initiatives.

THE WHY?  NIVEA’s “Proud In Your Skin” campaign strives to create a world where every individual feels safe, embraced, and honored for their authentic selves. By amplifying diverse voices and fostering a sense of community, the campaign aims to build meaningful connections and reinforce the message that no one is alone. This initiative aligns with NIVEA’s core values and commitment to care, celebrating diversity and promoting social connectivity.