Nivea reveals new deodorant packaging design following three years of research

Nivea reveals new deodorant packaging design following three years of research

Personal care brand Nivea has unveiled new packaging for its deodorant range, which follows three years of intensive testing and design development.

The Beiersdorf-owned company has created a design that is said to be ‘ergonomic’ with a long sleek shape to enhance the ease of use – moves that are said to have encouraged more ‘purchase intent’ than the previous design.

Priced at £3.29 for 250ml and £2.29 for 150ml, the new packaging roll out will go across all deodorants including the Nivea Men’s range.

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