No nonsense: Kensho launches science-backed holistic health brand

No nonsense: Kensho launches science-backed holistic health brand

THE WHAT? Described as the ‘antithesis of Goop’, Kensho Health has launched a directory and information service for holistic medicine, according to a report published by Tech Crunch.

THE DETAILS The Los Angeles-based start-up aims to serve up a verified list of local holistic medicine practitioners, backed up by a partnership with academic publisher Wiley, as well as the latest information on holistic treatments from trusted sources.

“We have six points of verification,” Co-founder Danny Steiner told Tech Crunch. “We look at accreditation, experience, peer reviews, customer reviews, we speak to the providers themselves to make sure we’re on the same page of what we’re trying to provide and for premier providers we do a background check.”

THE WHY? The company is keen to uphold the wellness industry’s reputation and distance itself from the snake oil vendors out there.

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