THE WHAT? Walgreens Boots Alliance has brought back its No7 influencer skincare education programme, named Creator Collective, for a second year.
THE DETAILS The programme was created in partnership with the British Beauty Council and helps to educate up-and-coming social creators on skincare.
THE WHY? Citing the ongoing beauty misinformation on social media, No7 will provide ‘Science of Skincare’ education modules specifically designed to tackle misleading and incorrect content on social platforms and ensure skin-related content is based on scientific truth.