THE WHAT? No7 has launched its first multi-year campaign in the US. Dubbed Unstoppable Together, the initiative will see the WBA-owned brand partner with organizations and individuals who are focused on helping support women defy stereotypes and enabling them to reach their full potential.
THE DETAILS The first tranche of the campaign will see No7 address the SHEcession, a recession that disproportionately affects women caused by the pandemic. Advocacy thought leaders Arianna Huffington, Maria Shriver, Tamron Hall and Dr C Nicole Mason, among others, have been drafted in to provide inspiration, resources and practical tips to help women re-enter the workforce.
The brand will hold a Job Summit on February 24 and is offering some US$100,000-worth of free coaching sessions to help women brush up their interview skills, network in the new normal and pivot.
THE WHY? “The unequal impact of this recession jeopardizes the progress towards a more equitable society that women, and No7, have strived towards for decades,” states Anisha Raghavan, Chief Marketing Officer, Global Brands Americas at Walgreens Boots Alliance. “As a company with an 85-year history of supporting spirited women as they’ve led the changing views of women in society, it is important for No7 to join the conversation and provide tangible resources to women.”