THE WHAT? US department store Nordstrom has partnered with TerraCycle to become the first major retailer to offer a nationwide recycling program for all brands of hard-to-recycle beauty packaging.
THE DETAILS Beautycycle, as the program has been named, will enable shoppers to bring their empty beauty packaging to any Nordstrom store of Nordstrom Local service hub in the US.
The department store is hoping to take back some 100 tons of hard-to-recycle beauty packaging by 2025. Nordstrom collection points will accept empty cosmetics, hair care or skin care packaging, regardless of brand or purchase location.
THE WHY? The initiative forms part of Nordstrom’s wider environmental goals. Gemma Lionello, Executive Vice President, General Merchandise Manager, Accessories and Beauty, at Nordstrom, explains, “We understand our customers care about sustainability, and we want to help them move toward a zero-waste beauty routine so they can look great and do good at the same time. We’re proud to partner with TerraCycle on a solution to help our customers reduce their beauty packaging waste.”