Jeff Rogers has been announced as the new President of Markwins International Corporation Physicians Formula – a part of the Markwins organisation since 2012. The appointment will see Rogers working with the founder and CEO of the company to focus on creativity and innovation to further improve the brand.

Physicians Formula has enjoyed encouraging success for the company, reporting market share gains year over year and was the fasting growing premium brand over the last 52 week period. While this is a new role for Rogers, he has been a part of the company for 25 years, joining initially as Sales Director in 1991 and subsequently holding positions including Vice President – Sales and President of the company from 2008 to 2012. He also sat on the board of directors during its years on the NASDAQ exchange.

“I’m proud to have been a part of the Physicians Formula team for nearly 25 years,” says Rogers. “During those years, we’ve become the number one brand in bronzers, premium face powders, mineral and organic make up – successes that are testament to the passionate and talented team we have in place. Leading that team will be an honour.”