Now Chanel moves to mask production

Now Chanel moves to mask production

THE WHAT? Masks and scrubs are taking on a whole new meaning across the beauty and fashion industry. Chanel has become the latest luxury firm to announce that it is to produce surgical masks and gowns at its workshops.

THE DETAILS The French fashion house is currently working on prototypes, says Reuters, and will turn to production once it has the green light from the French authorities.

“Today we are mobilizing our workforce and our partners to produce protective masks and blouses,” the company said in a statement, per Reuters.

THE WHY? With France burning through 40 million masks a week, and demand soaring worldwide, shortages have been rife.

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