THE WHAT? Natura &Co is planning to convert all of its make-up and fragrance production lines across Latin America to produce sought-after personal hygiene products, according to a report published by Reuters.
THE DETAILS The owner of Aesop, The Body Shop and Avon is also said to have committed to not dismissing any employee for the next two months, while simultaneously freezing salaries and promotions.
“Across all of our businesses Natura &Co manufactures one product that is instrumental in stopping the spread of a virus: SOAP. To help, we have decided to take immediate steps to significantly increase our capacity across all of our businesses while at the same increasing and facilitating access to those in need,” the company said in a statement posted on its website.
THE WHY? With hand sanitizer in short supply worldwide, and hand hygiene a key factor in limiting the spread of the virus, beauty companies are having to step up.