THE WHAT? Nu Skin Enterprises has seen its shares swell 125.1 percent in the past year, according to a report published by Nasdaq, compiled by Zacks Equity Research. Considerably above the wider industry benchmark of +55.1 percent growth.
THE DETAILS Zacks attributes the above-average increase to that brand’s recently launched beauty device system, ageLOC Boost, which racked up sales of US$100 million in the second half of 2020 alone, combined with ‘robust digital efforts’.
THE WHY? The brand’s digital strategy paid off amid the pandemic with its online seminars, Vera app and rewards program paying dividends in terms of driving sales. Zacks cautioned, however, that the company has seen its gross margin contract yoy due to increased freight costs.