THE WHAT? Nudestix has teamed up with K-beauty influencer Pony Park to launch a limited edition, five-piece collection.
THE DETAILS The Nude Blooms make-up kit is designed to help users recreate Park’s signature glass-skin look, and includes a cream blush, highlighter, eye color pencil and lip gloss, all in stick form, packaged in a limited-edition baby pink make-up bag designed by Park to echo her trademark pink hair.
“I became fascinated with Nudestix and the motto to ‘Go Nude But Better’,” said Park. “The idea of simplifying and using products in multiple ways.”
THE WHY? As one of South Korea’s most famous beauty influencers with more than seven million followers on Instagram and five million subscribers on YouTube, not to mention a make-up artist, Park brings considerable heft to the party.