Nykaa debuts Best in Beauty Awards

Nykaa debuts Best in Beauty Awards

THE WHAT? Nykaa has announced the launch of its Best in Beauty Awards. The digital prize-giving will recognise excellence, celebrate consumer trust, encourage innovation and honor the best of global and homegrown brands within the industry.

THE DETAILS Shoppers will be able to vote for their favourite products from March and the winners will be announced following a jury deliberation by a panel of industry experts, influencers and beauty professionals. Award categories include Most Innovative Brand and Best New Launch as well as the best in make-up, skin care, hair and fragrance.

THE WHY? Anchit Nayar, Executive Director and CEO, Nykaa Beauty, reveals, “We are thrilled to announce the debut of Nykaa’s Best in Beauty Awards. As thought leaders and pioneers of beauty in India for more than a decade, we have consistently introduced millions of Indians to the best of beauty from around the world. Keeping the consumers at the forefront of everything we do, these Awards will recognise and represent their choice and give us an opportunity to honour the most loved, innovative and contemporary Indian and international brands. With a panel of esteemed jury members representing diverse perspectives, we are set to establish a new benchmark of excellence in the beauty industry.”