THE WHAT? Nykaa has expanded its product portfolio with the new male grooming brand Gentleman’s Crew. 

THE DETAILS The Gentleman’s Crew range includes deodorants, beard care and hair styling products, with the brand launching with an Argan and Tea Tree range. 

THE WHY? Vishal Gupta, Executive VP of Nykaa Brands, said: “The male grooming sector is rapidly evolving, and consumers are willing to adopt more sophisticated care regimes that are in line with their skin and hair goals.”