NYX launchers diverse avatars in The Sandbox metaverse

NYX launchers diverse avatars in The Sandbox metaverse

THE WHAT? L’Oréal-owned NYX Cosmetics has partnered with The Sandbox metaverse to launch an diverse avatar collection sporting various make-up looks, according to a report published by Ledger Insights.

THE DETAILS The initiative is timed to coincide with Pride Month but its representation will extend beyond the LGBTQ+ community to other minorities, some 8,430 avatars will be up for sale via The Sandbox’s metaverse in total.

THE WHY? The NFT space has been charged with being less inclusive and diverse than you’d expect from a new medium and the project is designed to tackle this by widening representation. In addition, the French beauty brand recruited female NFT artists to create the collection in a bid to address the gender disparity in the industry.  

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

JOBS & PEOPLE