NYX Professional Makeup exits Hong Kong as part of ‘business strategy readjustment’

NYX Professional Makeup exits Hong Kong as part of ‘business strategy readjustment’

THE WHAT? L’Oréal-owned NYX Professional Makeup has announced its impending departure from Hong Kong and Macau, a move which is said to be part of a ‘business strategy readjustment.’

THE DETAILS? The decision to exit the region follows the brand’s withdrawal from the Malaysian market last month. 

While no date has been given for store closures, customers have been advised to redeem their membership points by September 15.

All six retail outlets – three flagship stores based in Sha Tin, Mong Kok and Tuen Muen, and three department store counters – are set for closure. 

THE WHY? With Hong Kong and Macau being adversely affected by the COVID-19 pandemic, NYX Professional Makeup is the latest brand to fall victim to its impact. 

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