O Boticario partners with Al Malki Group to enter Saudi Arabia market

O Boticario partners with Al Malki Group to enter Saudi Arabia market

Together with partner Millennial Capital, Brazil’s O Boticario has signed a memorandum of understanding with Al Malki Group in order to make its first foray onto the Saudi Arabian market.

Al Malki, which has worked with the likes of Richemont, L’Oreal Luxe and Dior Beauty, will work with O Boticario to conduct a feasibility study, followed by the roll out of the brand both online and in store.

The goal is for Saudi Arabia to quickly become O Boticario’s second largest market in the Gulf region after the UAE. O Boticario currently operates two stores in the UAE.

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