Unilever has awarded several digital and creative accounts in both the Gulf and the Philippines to media agency Ogilvy.
In the Gulf, OgilvyOne Dubai and Geometry Global Dubai will take on the digital and activation plans for three of Unilever’s core brands, Dove, Rexona and Signal, developing strategy and content and executing campaigns across digital and on-ground channels.
Nabil Moutran, Regional Director of OgilvyOne Mena said: “Ogilvy enjoys a longstanding relationship with Unilever around the world. For us to have the opportunity to further build on that partnership on brands such as Dove, Rexona, and Signal is a tremendous achievement and honor.”
Meanwhile, Unilever’s Philippines arm has awarded Ogilvy & Mather Philippines 17 brands for creative, including its entire skin care portfolio and several hair care brands and seven for digital leadership, including Vaseline, Pond’s Men, Tresemmé and All Things Hair.
“With their appointment as the lead agency in some of our biggest and most important Unilever brands, I look forward to even more progressive and innovative marketing programs. This will be much more integrated to further strengthen our brand equities, and make a real impact on the people we serve,” Gina Lorenzana, Vice President for Personal Care at Unilever Philippines told Campaign.