THE WHAT? French beauty retailer Oh My Cream has acquired Atelier Nubio, a natural supplements and collagen broth brand based in Paris. The deal was approved by the Paris commercial court following Atelier Nubio’s receivership earlier this year. Financial details of the transaction were not disclosed.

THE DETAILS  Atelier Nubio was founded in 2014 and initially gained recognition for its juice cleanses. It transitioned to nutritional supplements and ingestible beauty products in 2019, with a focus on French-grown botanicals. The brand now offers around 15 products, including its top-selling liquid supplement and a collagen-rich broth. It is currently stocked in about 30 points of sale across pharmacies, concept stores, and spas in France.

THE WHY? Oh My Cream has been steadily building its ingestibles and wellness category, with supplements becoming one of its fastest-growing segments. The retailer already had an established relationship with Atelier Nubio, which quickly became its leading supplements brand after launching in-store in 2021. The acquisition follows a similar move in 2023, when Oh My Cream acquired Combeau. The company plans to further develop Atelier Nubio’s assortment and visibility within its ecosystem.