THE WHAT? Proctor & Gamble-owned Old Spice has teamed up with sandwich restaurant brand Arby’s on the limited-edition Meat Sweat Defense kit.
THE DETAILS Each Meat Sweat Defense Kit is equipped with two dry sprays alongside a roast beef-patterned Meat Sweat sweatshirt and sweatpant with a co-branded towel and headband.
THE WHY? Matt Krehbiel, Old Spice Vice President at Procter & Gamble, says, “A collaboration between Old Spice and Arby’s to solve the age-old problem of the notorious meat sweats that we’ve all faced at some point was a perfect match. Old Spice continues to look for ways to leverage signature humor and unexpected partnerships that remind them of the importance of long-lasting protection, even if it’s after eating a Half Pound Roast Beef Sandwich.”