1 P&G Plaza
Following its launch in 1937, aimed at women, Old Spice has become a staple brand in the personal care market. Now in the Procter & Gamble portfolio, the brand offers male grooming products such as deodorants, shampoos, body washes and soaps.
CHAIRMAN/CHIEF EXECUTIVE OFFICER: David Taylor
CFO: Jon Moeller
CIO: Javier Polit
2019 – 34
2018 – 30
2017 – 29
A prolific advertiser, P&G last year brought in All-Pro NFL stars brothers Jason Kelce and Travis Kelce as the ‘Old Spice Guys’ to front a media campaign for the brand’s first beard care range. Will the move to bring in celebrities halt its steady decline on the brand value list?