Olehenriksen to make Ulta debut

Olehenriksen to make Ulta debut

THE WHAT? Olehenriksen will hit shelves in Ulta Beauty stores in the New Year. The Scandi skin care brand will be stocked in 700 stores across the US and on the Ulta website.

THE DETAILS The range on offer will include the brand’s bestsellers as well as new product launches and exclusives set to be unveiled throughout the year.

“At Ulta Beauty, we’re committed to bringing the best and brightest brands to our assortment and providing our guests with solutions that meet their every need,” says Penny Coy, Vice President of Merchandising at Ulta Beauty.

THE WHY? Senior Vice President and General Manager of Olehenriksen, Sarah Koch, reveals, “We are honored to partner with Ulta Beauty to champion Olehenriksen’s next retail chapter. From the guests’ demand for our presence within Ulta Beauty’s offering, to our synergy across brand vision and shared dedication to providing consumers with a joyous experience, this momentous partnership provides the opportunity for an expanded network of individuals to experience the transformative results of our products. As we approach 2024, we look forward to many exciting launches, initiatives, and activations that will make our partnership with Ulta Beauty impactful for all.”