THE WHAT? Vaseline has partnered with Regina King as part of a wider mission to champion change for true equity in skin health for Black and Brown skin.
THE DETAILS Equitable Skincare for All as the Unilever-owned brand’s latest campaign is known, was born out of The Vaseline Healing Project and focuses on the advancement of training, provision of resources and education to better equip dermatologists and medical practitioners to accurately treat, diagnose and care for skin of color.
“I love being a Black American woman. Using my platform to celebrate who I am affords me the opportunity to remind people who look past the dissimilitude, that the inequities experienced by Black people still exist. Black and Brown people have been at a disadvantage for far too long. The lack of access to healthcare resources is still a huge concern,” said Regina King, Vaseline Brand Ambassador and Creative Director. “It’s important to shed a light on the inequalities that exist and be part of the solution alongside a brand that does as well.”
THE WHY? With nearly half of dermatologists admitting that they were not adequately trained to treat skin of color and representation an issue among skin health professionals (just 3 percent of practicing dermatologists identified as black and 4.2 percent as Latinx), the likelihood of misdiagnosis or no diagnosis for Black and Latinx patients is high. Vaseline’s campaign is designed to address this systemic racism and open up access to skin health for all.