One world, one conditioner: Croda launches complete multicultural conditioning solution

One world, one conditioner: Croda launches complete multicultural conditioning solution

New research from Croda has revealed that its conditioning ingredient CrodazoquatMCC, already proven efficacious on Caucasian, Asian and Brazilian hair types, also delivers a consumer-perceivable improvement on both natural and relaxed African hair.

“A need for multicultural solutions has arisen globally including in developed markets, such as the US, that are becoming increasingly diverse. CrodazoquatMCC is designed to be effective across multiple ethnic hair types – a truly multicultural conditioner for a diverse world that is progressively connected,” said Denise Costrini, Marketing Manager – Hair Care, Croda North America.

A conditioner containing the key ingredient was salon-tested on consumers with both natural and relaxed African hair, outperforming the African hair conditioner benchmark on dry aesthetics for both hair types.

 

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