THE WHAT? Musinsa has unveiled a vegan-certified cosmetics brand Oddtype, which is aimed at bolstering its business portfolio.

THE DETAILS The online fashion platform has launched the range with two products for the lips, with two further items set to be announced in the first half of the year.

THE WHY? Aimed at a Gen Z target audience, Musina is evolving from its fashion roots with the offering.

A Musina official said: “We wanted to create a new brand that pursues uniqueness, something that breaks away from cliches. Cosmetics is an extended business of fashion. Like how Musinsa grew with casual street brands in a saturated fashion market, we know there is a niche market for those who seek new makeup items.”