THE WHAT? Online fashion platform Zalando has acquired a majority stake in global fashion and lifestyle media brand, Highsnobiety.
THE DETAILS According to a press release, “The two companies will join forces to lead the way in engaging and inspiring customers. They will leverage each other’s complementary strengths by bringing together Highsnobiety’s cultural relevance and insight, fashion authority and storytelling expertise with Zalando’s fashion network, e-commerce know-how and operational capabilities.”
As part of the deal, Highsnobiety will retain its editorial and curational autonomy, with the publishing and agency work remaining fully independent.
Highsnobiety will continue to be led by its two managing directors, David Fischer and Jürgen Hopfgartner, and founder David Fischer will retain a minority stake in the business.
THE WHY? While Highsnobiety will act as a strategic and creative consultant, helping Zalando develop new inspiration-focused spaces and formats on its platform, joining the Zalando Group is said to allow Highsnobiety to leverage Zalando’s expertise and resources to fuel its own e-commerce capabilities.
David Schneider, Zalando’s Founder and Co-CEO, says: “Both of our companies share a passion for building strong brand partnerships and enabling brands to inspire audiences with their products and stories. Partnering with Highsnobiety will allow us to execute much faster on our ambition to offer the most relevant and engaging – as well as convenient – shopping experience to our customers. I’m excited to see our joint vision materialize and to shape the future of fashion content in commerce together.”