Opinion

Beauty in 2021 and beyond

Beauty in 2021 and beyond

If we learnt one thing in 2020, it’s that there is no such thing as a forecast. The unpredictable happened and we all had to rip up our projections and plans and go back to the drawing board. Whether you believe it to be good or bad, this year has forced change –...

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The World After – The Improvers

The World After – The Improvers

The ImproversIt’s the end of influencers, and they will be replaced by Improvers. Consumers who are shopping for something are overwhelmed by options which are all similar in price and quality. Consumers know about inequality in the world, environmental issues, forced...

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Alibaba: beauty’s platform of choice?

Alibaba: beauty’s platform of choice?

It’s a surprise to precisely no one that, this year, the e-commerce behemoths of this world – we’re talking Amazon, Alibaba and JD.com – have gone from strength to strength. Online shopping is booming. At the end of July, Amazon announced that its quarterly profits...

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The World After – Bare Feet

The World After – Bare Feet

Image credits model @laurareijling photography @theladyinblu The Lockdown and a renewed interest in nature and more open air socialising, has resulted in a trend towards bare feet. The Black Lives Matter movement will push this trend even further. This tendence...

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The World After  – F*** The Data Base

The World After – F*** The Data Base

Forecasting trends based on data is predicting the future based on history. We can not predict the unpredictable using databases. If we take corona as an example, nothing in the data told us it was going to happen. In ‘The World Before’ Corona, companies have started...

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CES 2020: playing catch up?

CES 2020: playing catch up?

It’s 2020 – that decade long hailed as ‘the future’ and yet we’re still not whizzing about on hover boards and robots don’t walk among us. Truth be told, I’ve never been a fan of Sci-Fi films but for those who imagined a Minority Report-style tech takeover would be...

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To 2020 and beyond: the next decade of beauty

To 2020 and beyond: the next decade of beauty

We’re on the brink of a new decade of beauty – will these 20s be roaring or reserved? While none of us have a crystal ball, we’ve looked at the emerging beauty trends over 2019 and chosen five that we don’t think are going anywhere in 2020… Natural, natural and...

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