Opinion

The World After: Dematerialization

The World After: Dematerialization

The future of cosmetic and fragrance businesses is no longer driven by half-yearly superficial trends and fashion shows. Societal changes lead us into the future.  Developments don’t come and go randomly; Society is in a constantly changing process, week by week....

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The World After: XXL

The World After: XXL

XXL Fashion, XXL Patterns, XXL Hair, XXL Cosmetics.From disregard to pride: the shame of big sizes is gone. XXL is a growing market that’s relatively undiscovered as many have ignored it the last few decades. It’s a virgin area where many aspiring strategists and...

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The World After: The Tower of Pisa

The World After: The Tower of Pisa

The industry we currently run has been dominated by marketing for decades. The market is saturated with high quality items that are all rather similar. Eyeliner, mascara, jeans, hoodies, the only differentiation is price level. The only deciding factor on price was...

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The World After: Casual High End

The World After: Casual High End

High end fashion and haute couture has long been a flourishing part of our culture, especially in recent years before corona. There was a lot of money to spend and a lot of red carpet events to attend, which means high end fashion and haute…

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The World After: Exit Colorants

The World After: Exit Colorants

The environmentally conscious consumer will begin to notice the bad side of the colorant industry. This movement started in the food industry, but has moved over into fashion and will hit the care cosmetics and household cleaning industry too We use many personal care...

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The World After: 5 Raw Materials

The World After: 5 Raw Materials

5 Raw Materials In the last few decades, the raw material industry was dominated by advanced innovations, high tech, complex and unique raw materials. It was never enough, just like the economy, never too sophisticated or exclusive. We were practically inventing needs...

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The World After: Semi-Finished-Products

The World After: Semi-Finished-Products

Strictly selling finished products has long been the fashion and cosmetics industry’s only source of revenue. These industries will change in concept, from finished products to semi-finished products: fashion patterns, fashion retouch recipes, and recipes for cosmetic...

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The World After: Perfumes of the World

The World After: Perfumes of the World

The social distancing mentality seems like a temporary measure, but it will be a permanent change. People have gotten used to social distancing, we realise diseases can spread easily when coming in close contact with strangers. The world has especially felt the...

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Beauty in 2021 and beyond

Beauty in 2021 and beyond

If we learnt one thing in 2020, it’s that there is no such thing as a forecast. The unpredictable happened and we all had to rip up our projections and plans and go back to the drawing board. Whether you believe it to be good or bad, this year has forced change –...

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The World After: The Improvers

The World After: The Improvers

The ImproversIt’s the end of influencers, and they will be replaced by Improvers. Consumers who are shopping for something are overwhelmed by options which are all similar in price and quality. Consumers know about inequality in the world, environmental issues, forced...

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Alibaba: beauty’s platform of choice?

Alibaba: beauty’s platform of choice?

It’s a surprise to precisely no one that, this year, the e-commerce behemoths of this world – we’re talking Amazon, Alibaba and JD.com – have gone from strength to strength. Online shopping is booming. At the end of July, Amazon announced that its quarterly profits...

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Black Lives matter: what happens next

Black Lives matter: what happens next

It’s been some months since the Black Lives Matter movement showed renewed impetus in 2020. Following the death of George Floyd in March, the world saw an uprising not witnessed in this generation. An uprising that made waves that were far reaching. Going beyond the...

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The World After: Bare Feet

The World After: Bare Feet

Image credits model @laurareijling photography @theladyinblu The Lockdown and a renewed interest in nature and more open air socialising, has resulted in a trend towards bare feet. The Black Lives Matter movement will push this trend even further. This tendence...

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The World After: F*** The Data Base

The World After: F*** The Data Base

Forecasting trends based on data is predicting the future based on history. We can not predict the unpredictable using databases. If we take corona as an example, nothing in the data told us it was going to happen. In ‘The World Before’ Corona, companies have started...

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