Opinion

The World After  – F*** The Data Base

The World After – F*** The Data Base

Forecasting trends based on data is predicting the future based on history. We can not predict the unpredictable using databases. If we take corona as an example, nothing in the data told us it was going to happen. In ‘The World Before’ Corona, companies have started...

CLICK HERE
CES 2020: playing catch up?

CES 2020: playing catch up?

It’s 2020 – that decade long hailed as ‘the future’ and yet we’re still not whizzing about on hover boards and robots don’t walk among us. Truth be told, I’ve never been a fan of Sci-Fi films but for those who imagined a Minority Report-style tech takeover would be...

CLICK HERE
To 2020 and beyond: the next decade of beauty

To 2020 and beyond: the next decade of beauty

We’re on the brink of a new decade of beauty – will these 20s be roaring or reserved? While none of us have a crystal ball, we’ve looked at the emerging beauty trends over 2019 and chosen five that we don’t think are going anywhere in 2020… Natural, natural and...

CLICK HERE
Clean beauty – hair care, you’re up

Clean beauty – hair care, you’re up

As industry professionals we know that demand for natural and organic beauty products has been around for some time now, and with no official legislation in place to regulate product claims, most beauty companies have tapped into the trend. Yet while the demand for...

CLICK HERE
Diversity in beauty – where next?

Diversity in beauty – where next?

There’s no doubt that diversity has been a hot topic in the beauty world for the last few years. We’ve seen numerous inclusivity campaigns launch to great acclaim, and we’ve had our fair share of scandals to boot. Be it age, gender, sexual orientation, size, skin...

CLICK HERE
FOLLOW OUR BLOG ONLINE