Opinion

Celebrity sells: or does it?

Celebrity sells: or does it?

In my early beauty journalism heyday – pre kids – there wasn’t a day that went by without myself and my fellow journo chums hotfooting it across London to the latest celebrity fragrance launch, glass of fizz in hand. And that’s not to mention the global campaigns from...

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Cosmetics and curves: one size fits all?

Cosmetics and curves: one size fits all?

An interesting piece in The New York Times ‘Why Does the Beauty Industry Ignore Curvy Models’, written by Crystal Martin gave me pause for thought this week. While – rightly – much has been written on the lack of diversity in both beauty advertising and product...

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Neutral ground: should beauty brands take sides?

Neutral ground: should beauty brands take sides?

In a week where most of Europe is still reeling from the UK referendum result, it seems an apt time to question whether beauty brands have any place in the various debates raging on any given day, at any given time around the world. Yes, politics. Can beauty brands be...

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Dear Europe: We’re sorry

Dear Europe: We’re sorry

How do I even begin to convey my feelings on the EU referendum result? Does anyone else feel like they're in the middle of a very bad dream? Scrap that; nightmare. As the mother of two young girls my heart aches for the turmoil, political upheaval and uncertain future...

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When the good turns ugly

When the good turns ugly

It seems the cosmetics industry has served up my blog post on a plate this week. If you cast your mind back just a mere seven days, you’ll remember my colleague Georgina championing the industry's marketing innovators, highlighting the best of the best campaigns of...

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There’s no place like home – or is there? 

There’s no place like home – or is there? 

It’s the modern day story of David and Goliath. On one side of the ring we have the large multinationals taking up shelf space – a stash of cash and global dominance on their side – on the other side we have the homegrown talent, proving their worth through consumer...

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Iran: potential gold mine or restricted market?

Iran: potential gold mine or restricted market?

In markets as fast paced as personal care and cosmetics, eagle eyed marketers keep their finger’s to the pulse when it comes to the profitability of emerging regions and continue to drive forward with fierce entry campaigns to take a slice of the market early on. And...

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