Reckitt Benckiser Malaysia has appointed Optimedia as its media agency partner, according to a report published by Marketing.

Optimedia Malaysia won the account from IPG following a global media procurement review conducted by Reckitt Benckiser.

“The Optimedia team has been responsive, supportive and most importantly share the same objective of driving profitable growth for our business,” Tiffany Tang, Marketing Director at Reckitt Benckiser, told Marketing.

“We are thrilled to have secured the business. This win is a result of our investments both in people and software. It testifies to our strengths in media buying and optimization. TARDIIS, our proprietary optimization suite, and a lot of smart work from our team created the edge for us to outperform all competing bids from other agencies,” added Ali Memon, General Manager, Optimedia Malaysia.