Organic hair colorants accounts for almost a third of global hair care sales

Organic hair colorants accounts for almost a third of global hair care sales

The organic hair colorants segment now accounts for more than 30 percent of global hair care revenue, according to a report published by Credence Research.

North America is the largest market for organic hair care products, thanks to strong consumer awareness – the US market alone is projected to grow as a rate of 10.2 percent between 2015 and 2022, stimulated by new product launches. Top players in the wider organic beauty market include Bare Escentuals, The Hain Celestial Group, L’Occitane and Revlon, according to the report.

In Europe, organic hair care products are gaining momentum as consumer awareness rises. Germany is the largest market, with an 18.03 percent share in 2014, followed by France (14.01 percent) and the UK (12.34 percent). Leading companies include Aubrey Organics, Oriflame, Colgate-Palmolive and Estée Lauder, according to Credence.

Rising disposable income and increasing consumer preference for western brands makes Asia-Pacific one of the most attractive markets. China and Australia are the largest markets in the APAC region, both predicted to experience growth in double-digits over the next few years. Strong consumer awareness of the benefits of organic products in India will see the market grow the fastest of all in the region, with a CAGR of 10.8 percent between 2015 and 2022.

Brazil is the highest and fastest growing market in the Rest of World (RoW) region, and will witness growth of 10.7 percent over the projected period. Turkey, Iran, Saudi Arabia and Egypt are thought to have huge potential too.