Swedish direct sales company Oriflame has reported a Q2 sales increase of 12 percent, a rise which was helped by strong sales in its skin care and wellness categories, its biggest and smallest categories respectively.

Results were also boosted by its divisions in Asia and Turkey, which were up 19 percent, while sales in Russia were also up, rising 10 percent thanks to productivity growth and the successful timing of catalogues. 

Chief Executive Officer Magnus Brannstrom said, “CIS experienced local currency growth in the quarter, driven by ongoing productivity increases and positive timing. Asia & Turkey and Latin America were affected by fewer trading days and negative timing of catalogues – the underlying performance remained strong.”

The EBIT margin was said to be 11.9 percent, as opposed to 9.9 percent for the respective period last year.