Oriflame to pull out of Kenya?

Oriflame to pull out of Kenya?

THE WHAT? Oriflame is poised to pull out of Kenya, according to a report published by All Africa.

THE DETAILS The Swedish direct sales giant is said to have released a statement just before Christmas citing the ‘long and cumbersome’ importation processes and poor sales volume growth as the key reasons behind its decision to withdraw from the East African market.

THE WHY? The business has become economically unviable, the firm said in a statement seen by All Africa. “The combination of rising costs with lowered volumes means we can no longer support the location,” Oriflame said in the statement, per All Africa.

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